An article by Bill Siwicki of Healthcare IT News

Even before COVID-19, Louisville, Kentucky-based Baptist Health was facing a variety of challenges: access to care, patient experience, the lack of specialists in its rural market and the lack of new patient acquisition strategies in the digital space.

“For far too long, patients needed to follow the hospital’s rules to seek care – must drive in, wait in a room, etc.,” said Nick Sarantis, system director of digital health at Baptist Health.

“The advancement of digital health helps to put some of the control back into the patients’ hands. We have seen this change in every other aspect of life – banking, retail, insurance, entertainment, etc. – and consumer expectations had been evolving for quite some time.”

Another problem Baptist Health was facing was nontraditional players such as Amazon, Walmart and Google entering the healthcare industry, along with dedicated national telemedicine companies such as Amwell, LiveHealth and others.

With the billions of dollars invested into digital health companies in 2021 alone, these nontraditional players will serve as even greater competition in the future.

Read full article in Healthcare IT News here.