Greater Louisville Inc.’s talent attraction initiative, Live in Lou, partnered with 6AM City to launch a newsletter-first local media outlet with the goal of attracting and retaining talent in Louisville. The partnership led to the creation of LOUtoday, a local media outlet that will bring a local daily newsletter and social media channels with the top headlines from around the city.
“We are thrilled to join this new partnership with 6AM City and create an exciting new platform to show off our community,” said Christine Tarquinio, Vice President of Talent, Workforce, and Brand Strategies for GLI and Live in Lou. “6AM City has a proven track record in using newsletters to spur civic engagement, drive economic impact and support talent attraction, so it was a natural fit to support their expansion into Greater Louisville.”
Live in Lou was created in September 2016 to serve as a vehicle for GLI’s talent attraction work. With a social media following of over 41,000 across four platforms, the Live in Lou team is on the ground everyday showcasing what makes Louisville a great place to live and work. Live in Lou also runs a job board on its website where companies can post open positions to share with relocating talent. In addition, the team of three manages the City Champs program which is a team of ambassadors who welcome people to the city and help them get settled into life in Louisville.
Live in Lou’s initial investment allowed for the hiring of two LOUtoday staff writers who will curate daily content geared towards engaging both current and prospective residents by sharing city happenings, upcoming events and profiles of locals and businesses.
“As we enter new markets, it accelerates our ability to provide value to the city when we partner with existing community-driven organizations that are tied into the social and economic fabric of the city. What Live in Lou is doing to support and elevate Louisville is incredibly important and made them an ideal partner for our expansion” said Michael Mazzara, VP of Expansion for 6AM City.
6AM City is redefining the future of local media by creating short summaries of need-to-know local news, conversations, events, and hot topics and delivering a packaged newsletter daily to inboxes at 6 a.m. The model has proven successful in 10 other markets across the country to-date with plans to further expand later this year. The newsletters are a five minute read, conversational in tone and politically unbiased.